WordPress speed optimization, built around Core Web Vitals
Most slow sites don’t need another speed plugin. They need someone to find the three or four things actually costing seconds, then fix them without breaking the design.
Is this the right service for you?
A good fit if
- Your PageSpeed or Search Console report shows poor LCP, INP or CLS
- Your site feels slow on phones and visitors leave before it loads
- You installed several speed plugins and things got worse, not better
- You run WooCommerce and product or checkout pages drag
Probably not a fit if
- You want a guaranteed 100/100 score at any cost to design or features
What's included
Every project is scoped to your site, but these are the parts I never skip.
Baseline audit
PageSpeed Insights, GTmetrix and real-user data from Search Console, so we fix what matters.
Image pipeline
WebP or AVIF, correct sizes, lazy loading, and the main hero image loaded first.
Caching and CDN
Page caching set up for your host, plus a CDN where it actually helps.
Script cleanup
Unused plugins removed, scripts deferred or delayed, unused CSS trimmed.
Font loading
Fonts hosted locally, preloaded and limited to the weights you really use.
Before and after report
The same tests rerun after the fixes, so you see exactly what changed.
From first message to launch
- 01
Measure
Lab and field data on your key pages, not only the homepage.
- 02
Find the bottlenecks
Plugins, images, scripts, fonts, hosting and database, ranked by impact.
- 03
Fix on staging
Changes made on a copy first, so your live site never breaks.
- 04
Test the design
Every page checked visually after optimization, on desktop and phone.
- 05
Report
Before and after numbers with a short list of what to keep doing.
Content-heavy sites and stores I have built
Live client sites you can open and check yourself. Each card shows my exact role.
Dyne Industries
WooCommerce store where buyers find tracks for 2,400+ machine models by brand, model or size.
Quick Printing
UK print and custom apparel shop with product configuration and online checkout.
The Ice Butcher
Florida's custom ice sculpture brand. Product catalogue, quote flow and 25+ city landing pages that each target a local search.
Spa Restoration Center
Wellness spa site with online booking and live reviews built into the service pages.
Florida Injury Centers
A multi-clinic medical network across Florida, with location pages and an accessibility toolbar.
Podbrand Studio
Product-led landing pages for a podcast hosting platform, built for sign-ups rather than page views.
Questions people ask before hiring me
Can’t find your question? Ask me on WhatsApp, I answer within one business day.
Can you guarantee a 100 PageSpeed score?
No, and be careful with anyone who does. Lab scores swing between tests. What matters is passing Core Web Vitals for real visitors, and that is what I optimise for and report on.
Will my design change?
No. I optimise how the design is delivered, not what it looks like. Every page is checked visually before the changes go live.
Do I need new hosting?
Sometimes. If the server itself is the bottleneck I’ll show you the numbers and recommend options, but I fix everything else first so you’re not paying for a move you don’t need.
Which caching plugin do you use?
It depends on your server. LiteSpeed Cache on LiteSpeed hosting, and WP Rocket or the host’s own cache elsewhere. Two caching plugins at once is a common cause of problems.
Will it work with Elementor or WooCommerce?
Yes. Both need specific care, such as excluding cart and checkout from cache and loading Elementor assets only where they’re used.
Most projects need more than one of these
Tell me about your site. I'll reply with a plan.
One message is enough to start. I reply within one business day with questions, a rough plan and an honest timeline.
